Vert House
Brand Identity · Packaging · E-Commerce · Email
Building a modern home brand from the ground up.
Vert House is a design-forward home brand bringing a more considered approach to artificial greenery. Working under the direction of an Art Director, I developed the brand’s visual identity from the ground up — designing the logo and establishing its typography, color palette, and overall visual language.
I carried the identity across packaging, e-commerce, email, and supporting brand touchpoints, creating a cohesive experience from first impression to final product. My role extended through execution and production, from designing the Shopify experience and collaborating closely with developers through launch, to preparing packaging for production, attending press checks, and supporting the brand photoshoot.
ROLE
Creative Design Manager / Senior Designer
SCOPE
Brand Identity
Packaging Design
E-Commerce Design
Email Design
Production Design
Photoshoot Support
TOOLS
Figma · Shopify · Adobe Illustrator · Adobe Photoshop · Klaviyo · Notion · Meta
WEBSITE
verthouse.com
Brand Identity
The Vert House identity was designed to feel refined, natural, and enduring. A restrained color palette, considered typography, and minimal visual language create a quiet foundation that allows the product and photography to take center stage.
Packaging
The identity extends into a packaging system designed to feel as considered as the products themselves. From structural layouts to final production files, each detail was developed to create a cohesive physical expression of the brand.
Web Design
The Shopify experience was designed to balance brand storytelling with an intuitive path to purchase. I designed the site in Figma and collaborated closely with developers through build and launch, translating the visual identity into a responsive digital experience.
Email Design
Email extended the Vert House experience beyond the website, with a flexible design system created for both campaigns and lifecycle communication. Each touchpoint maintained the visual language of the brand while supporting product discovery, engagement, and conversion.
Brand Photography
I supported the brand photoshoot from a design perspective, helping ensure the imagery aligned with the visual world we had established and could translate seamlessly across web, email, social, and other brand applications.
Process & Production
My involvement extended beyond design into production and implementation. From collaborating with developers and preparing production-ready artwork to attending press checks and supporting the photoshoot, I stayed closely involved as the brand moved from concept to launch.
