Vive Cosmetics Rebrand
Jan - May 2022
Style Guide/Brand Guidelines
Overview: Vive Cosmetics is an indie Latina-owned and operated beauty brand created to celebrate all things beauty and cultura in one place. As a Creative Director consultant for the brand, I was tasked with revamping the brand to feel more modern and elevated. The redesign was heavily inspired by Latin America and the vibrancy of culture there.
Project Goal: Update the brand to feel more modern and in line with how they have grown as an independent beauty brand.